CCPA Compliance

Trendeth is committed to respecting your rights under the California Consumer Privacy Act (CCPA) and its amendment, the California Privacy Rights Act (CPRA). This page explains how these rights apply to you as a California resident and how we comply with them.

Scope and Applicability

This CCPA compliance page applies to all visitors and users of Trendeth who are residents of the state of California. While Trendeth does not require registration or collect personal information through user accounts, we may automatically collect certain personal information through standard website technologies such as cookies, web beacons, and server logs.

Your Rights Under CCPA/CPRA

As a California resident, you have the following rights under the CCPA and CPRA:

Right to Know: You can request details about the personal information we have collected about you in the past 12 months, including the categories of information, sources, and purposes of collection.
Right to Delete: You may request that we delete any personal information we have collected about you, subject to certain legal exceptions.
Right to Opt-Out of Sale or Sharing: You have the right to opt out of the sale or sharing of your personal information. While we do not sell personal information for monetary consideration, we may share certain data with analytics and advertising partners for targeted purposes, which may constitute "sharing" under CPRA.
Right to Non-Discrimination: You cannot be denied services, charged different prices, or receive a different level of service for exercising your CCPA/CPRA rights.
Right to Authorize an Agent: You may designate an authorized agent to make requests on your behalf. We may require proof of valid authorization before processing such requests.

How We Comply

Trendeth does not maintain a user database, store personally identifiable information from accounts, or require registration. Any personal information collected is limited to:

IP addresses (anonymized where possible)
Browser and device type
Pages visited and time spent
Cookie identifiers for analytics and functionality

We use this data solely for site performance, traffic analysis, and improving user experience. We do not sell personal information as defined under CCPA. We have implemented technical and organizational measures to ensure data minimization and privacy by design.

Data We Process

Under CCPA/CPRA, the following categories of personal information may be collected:

Internet or other electronic network activity information (e.g., browsing history, interactions with our website)
Device identifiers and online identifiers (e.g., cookies, IP addresses)
Geolocation data (approximate, derived from IP address)

No sensitive personal information (e.g., Social Security numbers, financial account details, health data) is collected or processed.

Legal Basis for Processing

Our processing of personal information is based on legitimate business interests, including:

Providing and improving our website services
Ensuring website security and functionality
Performing analytics to understand user behavior

We do not process personal information for purposes unrelated to these legitimate interests.

How to Exercise Your Rights

To exercise your CCPA/CPRA rights, please contact us via email at [email protected] with the subject line: "CCPA Rights Request". Include:

Your full name
Your California residency status
The specific right you wish to exercise (e.g., "Access my data," "Delete my data," "Opt out of sharing")
Any additional information to help us verify your identity

We may request additional information to verify your identity before fulfilling your request, as permitted by law.

Response Timeframes

We will acknowledge your request within 10 business days and respond fully within 45 calendar days. If additional time is needed, we will notify you and explain the reason for the delay. We may extend the response period by an additional 45 days if reasonably necessary.

No Discrimination Policy

Trendeth does not and will not discriminate against you for exercising your rights under the CCPA/CPRA. You will not be denied access to our website, charged different rates, or provided a different quality of service for making a request.

Updates and Changes

We may update this CCPA compliance page periodically to reflect changes in law or our practices. Any material changes will be posted here with an updated "Last Updated" date.